Nike: A Sports Brands Success

For decades, Nike has been one of the most desirable and wanted sports brands in the United States. The data shows that it will be for years to come. Here is a compilation of information that proves that Nike is in the lead of other sports brands companies in production and in revenue.

“Nike is an American sportswear company headquartered in Beaverton, Oregon.” Britannica, The Editors of Encyclopaedia. "Nike, Inc.". Encyclopedia Britannica, 16 Dec. 2016, https://www.britannica.com/topic/Nike-Inc. Accessed 14 February 2021. It was established in 1964 as “Blue Ribbon Sports” (The Editors of Encyclopedia, 2016)  by Bill Bowerman who was a track coach at the University of Oregon, and one of his former students, Phil Knight who is now a billionaire businessman. Nike is also one of the leading sports brands of America. Nike believes in making the planet cleaner and in helping communities grow. 

Nike truly is one of the leading sports brands. Nike's overall revenue since its establishment in 1964 is 37.4 billion dollars at this point in time. In spite of the fact that Adidas was founded in 1949, it has only made 21.92 billion dollars in 2018 for overall revenue. That is about 16 billion more dollars than Adidas! It is astounding to see how much more revenue Nike has produced considering the fact that it was established almost 15 years later than Adidas.

“Part of Nike’s success is owed to endorsements by such athletes as Michael Jordan, Mia Hamm, Roger Federer, and Tiger Woods.” Britannica, The Editors of Encyclopaedia. "Nike, Inc.". Encyclopedia Britannica, 16 Dec. 2019, https://www.britannica.com/topic/Nike-Inc. Accessed 15 February 2021. Athletes such as Cristiano Ronaldo, who brings in the most money but is also the most paid athlete, as of 2019. Cristiano Ronaldo brought almost 1 billion dollars. Cristiano Ronaldo is said to have worn 60 different kinds of Nike cleats during their years of working together. Other athletes such as Dwayne “The Rock” Johnson, LeBron James, Odell Beckham Jr, Kevin Durant, Mike Trout, and others bring in money for Nike as well.  Nike spends more money than any other company on endorsements and sponsorships. Nike spends around 6 billion dollars per year on athlete sponsorships. Enoch, BJ “ Top 15 Most Influential Nike Sponsored Athletes on Social.” opendorse.com 14 Feb. 2020 opendorse.com/blog/top-nike-sponsored-athletes-on-social-media/. Date Accessed 14 Feb. 2021.  A lot of athletes are paid by Nike to be sponsored and have been although the years since its beginning stages.

Through and through, Nike is one of top companies of the United States and shall hopefully stay that way for years. The information in this essay proves that Nike has strived to get placed where it is at now. Nike’s sportswear and footwear that is sold, is known to consumers across the whole globe. Nike teaches a powerful lesson. It teaches that with years of determination and an unwavering firmness in a belief of what is right, a person can do anything if they put their mind to it. Nike is a likable and preferred brand by buyers compared to other brands. Athletes such as Cristiano Ronaldo, LeBron James, and Tiger Woods have not only brought in money for Nike but also made money for themselves. This is a good representation that Nike is a benefactor for the athletes, the consumers, and the brand itself.